American Quarter Horse Asssociation

James Pickens, Jr. "Keeping 
Horses Healthy" PSA Packaging

We harnessed the star power of Grey’s Anatomy star and horse owner James Pickens, Jr., featuring him prominently in our packaging for these public service announcements. Our mailing to PSA directors nationwide included 10-second, 30-second and 60-second television and radio PSA’s, along with scripts and a cover letter from the AQHA.

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